The Ethical Outback Wool Story

Pure Merino Wool by Coonong Station


Sophie Holt


Maggie lahore

Ethical Outback Wool

Animal Husbandry

The Responsible Wool Standard is a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

On farms, the certification ensures that sheep are treated with respect to their Five Freedoms and also ensures best practices in the management and protection of the land. Through the processing stages, certification ensures that wool from certified farms is properly identified and tracked.

Environmental Commitment

Coonong is a proud native wildlife sanctuary. Located on the Protected Native Grasslands of the Hay Plains in south-east Australia, we enjoy a diverse and healthy native wildlife population that we protect through numerous native wildlife conservation and rehabilitation programs.

Our preference is to work with Native Wildlife, stocking paddocks so as not to harm the natural habitat and encourage rehabilitation and regeneration of native populations.


Producing beautiful, high quality wool is the end result of years of hard work and dedication. We strive to raise our animals and manage our land in line with the highest industry standards. Our family, our staff, and our partners across the supply chain understand the importance of care and transparency, and we are proud to align ourselves with these accreditation programs.


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